Top Social Media Platforms for Kiwi Brands to Invest in 2025
Discover the top social media platforms Kiwi brands should prioritize in 2025 to boost engagement, brand loyalty, and sales.
- Digital Sphere
Introduction
Social media isn’t just for selfies and memes anymore — it’s where Kiwi consumers discover brands, research products, and make buying decisions. If you’re a New Zealand business eyeing serious growth in 2025, investing in the right platforms is crucial.
But with so many choices, where should you focus your time and budget? Let’s explore.
Importance of Social Media Marketing in New Zealand
- High Penetration: Over 89% of New Zealanders are active on social media.
- Consumer Trust: 70% of Kiwis trust brand recommendations they see on social platforms.
Multi-Generational Reach: From Gen Z to Boomers, everyone’s scrolling.
Top Social Media Platforms for Kiwi Brands in 2025
1. Facebook
- User Base: 3.2 million+ active Kiwi users.
- Best For: Brand awareness, local advertising, community building.
- Bonus: Facebook Groups are exploding for niche audiences.
2. Instagram
- User Base: 2.4 million+ NZ users.
- Best For: Visual storytelling, e-commerce, influencer marketing.
- Trends: Reels and Shop features are dominating.
3. TikTok
- User Base: 1.3 million+ monthly users in NZ.
- Best For: Viral content, Gen Z targeting, brand virality.
- Trends: Short, authentic, relatable videos win.
4. LinkedIn
- User Base: 2.1 million+ Kiwi professionals.
- Best For: B2B marketing, recruiting, thought leadership.
- Trends: Native documents, professional storytelling.
5. YouTube
- User Base: 3 million+ active Kiwi viewers.
- Best For: Video marketing, long-form tutorials, brand credibility.
- Trends: YouTube Shorts growing fast among younger audiences.
6. Pinterest
- User Base: 500K+ users.
- Best For: Home decor, fashion, lifestyle brands targeting women.
- Trends: Shoppable Pins gaining traction.
How to Choose the Right Platform for Your Business
- Know Your Audience: Gen Z? TikTok. Professionals? LinkedIn. Visual shoppers? Instagram.
- Define Your Goals: Brand awareness? Direct sales? Lead generation?
- Budget & Resources: Consistent video content? Lean toward TikTok & YouTube.
Limited resources? Start with Facebook.
Future Social Media Trends to Watch in NZ
- AI-Generated Content: Brands using AI for faster content creation.
- Social Commerce: Direct shopping through IG and TikTok.
- Private Communities: Facebook Groups, LinkedIn Groups, and even Discord.
- User Base: 3.2 million+ active Kiwi users.
Conclusion
The social media landscape in New Zealand is dynamic and full of opportunity. Choosing the right platform (or platforms) for 2025 could be the decision that propels your brand ahead of competitors. Start small, track results, double down where you see traction — and always keep an eye on emerging trends.
Need a hand creating a winning social media strategy tailored for Kiwi audiences?
📞 Let’s talk strategy! Book a digital marketing audit at Digital Sphere
